Privacy Notice

Bear Naked knows you care how personal information about you is used by us and/or shared with others. Bear Naked values your trust. We seek to safeguard your personally-identifiable information and honor your requests for privacy. This notice describes our online privacy policy and practices, including what information we collect and how we use it.

By visiting our site, you are accepting the practices described in this Privacy Notice. Similarly, by registering on Bearnaked.com, signing up for a promotion, making a purchase from bearnaked.com, entering a contest or submitting materials or information to bearnaked.com, you agree to the terms and conditions of this website and Bear Naked's privacy policy. Unless you tell us otherwise, whenever you submit personally-identifiable information to us online, you are giving your consent to the collection, use and disclosure of your personal information, as described herein.

We collect data from our website through sampling offers, sweepstakes entries, newsletters, etc. We collect information concerning your lifestyle/interests, preferences and attitudes to assist us in our product development and marketing. We are also interested in making your visits to our website useful and enjoyable. We try to customize your website experience in a way that is tailored to your unique interests. At the same time, we give you options to assist us in customizing your visits.

What Personal Information Does Bear Naked Gather?

The information Bear Naked learns from customers helps us continually improve the products we provide to you. Here are the types of information we gather.

• Information You Give Us: Bear Naked receives and stores any information you enter on our Web sites or give us in any other way. However, you can choose not to provide certain information. However, if you do so, then you might not be able to take full advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future visits based on your interests, improving our service and communicating more effectively with you.
• Automatic Information: Bear Naked receives and stores certain types of information automatically whenever you interact with us. For example, like many Web sites, we use "cookies." In that way, we obtain certain types of information when your Web browser accesses our site. In the course of using our site, we automatically track certain information about you, including the URL that you just came from (whether this URL is on our site or not), which URL you go to next (whether this URL is on our site or not), what browser you are using and your Internet Protocol (IP) address. There are a number of companies that offer utilities designed to help you visit Web sites anonymously. Although Bear Naked will not be able to provide you with a personalized experience if we cannot recognize you, you should be aware that these disabling tools exist.

• Cookies are alphanumeric identifiers that Bear Naked transfers to your computer's hard drive through your Web browser. They enable our systems to recognize your browser. If we recognize you, Bear Naked can provide more customized or personalized features each time you log on to one of our brand websites.
• The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, and/or how to disable cookies altogether. However, cookies allow you to take full advantage of some of our site's features. Bear Naked recommends that you leave them turned on.
• It is possible that some of Bear Naked's business partners may also use cookies on our websites. However, Bear Naked has no access to, or control over, these cookies. Therefore, we do not accept any responsibility for such use.

• Bear Naked does not use any information about where you personally go on the Web and we do not give it out to others.
• Bear Naked does not give out your telephone number, credit card information or screen names. Bear Naked also gives you the opportunity to correct your personal contact and billing information at any time.
• Bear Naked may use information about the kinds of products you buy to make other marketing offers to you, unless you tell us not to.
• Bear Naked does not give out this purchase data to others.
• The information you provide may be used by Bear Naked to create and deliver to you newsletters, e-mails, surveys or other communications containing product information, offers, sweepstakes, contest information, promotions or information concerning your order.
• Bear Naked may use the information you provide in an aggregate form for internal business and planning purposes, such as generating demographic data and statistics or developing marketing plans.
• Bear Naked may collect, store and accumulate certain non-personally identifiable information concerning your use of our websites, such as information regarding which of our pages, brand sites, contests or promotions are most popular. Bear Naked may share or transfer such non-personally identifiable information with or to our affiliates, licensees or partners.
• Bear Naked may disclose information, including personally-identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. In the event of any on-line purchases, Bear Naked may exchange information, including personally-identifiable information, with other companies and organizations to process or fulfill orders submitted by you and for credit fraud protection and risk reduction. If you make a purchase on line, we may ask you for your credit card information to process your order. This information will not be used for any other purpose than order processing and/or referencing of your order and will not be shared with anyone outside of Bear Naked, except as noted above.
• Bear Naked may use IP addresses to analyze trends, administer our websites, track traffic patterns and gather demographic information for aggregate use.

• Affiliated Businesses We Do Not Control: Bear Naked works closely with our affiliated businesses. In some cases, these businesses operate stores or sell offerings to you. You can tell when another business is involved in your transactions, and we share customer information related to those transactions with that business.
• Agents: Bear Naked employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments and providing customer service. They have access to personal information needed to perform their functions. However, they are not authorized by Bear Naked to use it for other purposes or provide it to anyone else.
• Promotional Offers: If Bear Naked sends offers to selected customers on behalf of other businesses or as part of a joint promotion, Bear Naked does not give that business your name and address.
• Protection of Bear Naked and Others: Bear Naked reserves its right to release account and other personal information when we believe release is appropriate to comply with law, enforce or apply our Terms and Conditions of Use and other agreements, or to protect the rights, property, or safety of ourselves, our users or others. This may include exchanging information with other companies and organizations for fraud protection and credit risk reduction.
• Links: Bear Naked's website may contain links to and from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This privacy policy only applies to the information Bear Naked collects on our various brand websites. We encourage you to read the privacy policies of any other websites to which you link from our websites.
• Third Parties: Bear Naked may retain other companies and individuals to perform certain functions on our behalf. Examples include data analyses firms, customer support specialists, fulfillment companies (e.g., companies that fill product orders or coordinate mailings, contests or promotions) and web-hosting companies. Such third parties may be provided with access to personally-identifiable information needed to perform their functions. However, they are not authorized by Bear Naked to use such information for any other purpose or transfer it to anyone else.
• Business Transfers: During the course of our business, it is possible Bear Naked might sell certain assets or be acquired. In such circumstances, our electronic database is among the assets that could be transferred. By submitting your personal information on our websites, you agree that your data may be transferred to such parties in such circumstances.

• Bear Naked uses secure technology, privacy protection controls and restrictions on employee access in order to safeguard your personal information.

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